想法 PK 执行力

“二流的想法加上一流的执行力,胜过一流的想法加上二流的执行力。” 这是近几年流行的说法,执行力这个概念被不断炒作。不少企业家也都认同此观点。

我倒觉得这话有不少洗脑的意义,很符合领导们的价值观,意思就是叫下属不需要想太多,不需要挑战上头的权威,因为,想法不重要,重要的是下面是否拼命地去执行,执行决定成败。

当然,通过强大的执行力做出来的事情也会有不少成功的案例,因为即使是想同的想法,你执行得比别人更用心、更用力、更狠,当然赢的机率更高一些。不过归根到底,还是逃不出持续了几十年的单一的劳动密集型的思维 – 创意拼不过、品牌拼不过、战略拼不过,就拼人工、拼人力,拼工作时间,进入一个血淋淋的市场。

我一直认为,想法绝对先于执行力。不是说后者不重要,而是说前者可以自然地带出后者。如果一个想法连自己都无法说服,怎么去说服下属为你拼命,怎么去说服投资人给钱,怎么去说服家庭的理解和支持?当你觉得这个世界缺少了某样东西不行的时候,会有一种强大的动力推动着自己和整个团队前进,这种发自内在的执行力就像行云流水一样自然而然、毫不费力。执行,是想都不用想的事。

ideas and execution

前几天看了一篇不错的文章,分享如下:

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You want to know what separates a great marketer from a mediocre one?

Shamelessness.

I’m not referring to a lack of conscience, having a gregarious, extroverted personality, or any of the other ways we traditionally look at marketers. For the most part, those stereotypes are myths.

No, by shamelessness, I mean this:

An unshakable belief that what you are doing is good for the world and the willingness to do anything to bring it into being.

When you believe in your content, you don’t publish it and forget it. You promote it day after day, week after week, month after month, year after year, working tirelessly to spread the message to everyone who needs to hear it, and refusing to rest until they do.

When you believe in your product, you don’t balk at sales. You revel in it. Not because you’re greedy or desperate or egotistical, but because you know your product will help them, and so it’s your duty to get them to buy. Whatever it takes.

When you believe in your charity, you don’t beg for donations. You demand them. You grab people by the shoulders and look them in the eyes and tell them what you’re doing is changing the world, and it’s time for them to step up and do their part.

It’s not about money. It’s not about glory. It’s not even about legacy.

It’s about falling in love. It’s about being enchanted. It’s about seeing a vision so beautiful you can’t help but fight to make it real.

Do you have a vision like that? Something worth getting up every day and fighting for?

If you do, you can accomplish damn near anything.

And if you don’t, well …

What’s the point?

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