当然，通过强大的执行力做出来的事情也会有不少成功的案例，因为即使是想同的想法，你执行得比别人更用心、更用力、更狠，当然赢的机率更高一些。不过归根到底，还是逃不出持续了几十年的单一的劳动密集型的思维 – 创意拼不过、品牌拼不过、战略拼不过，就拼人工、拼人力，拼工作时间，进入一个血淋淋的市场。
You want to know what separates a great marketer from a mediocre one?
I’m not referring to a lack of conscience, having a gregarious, extroverted personality, or any of the other ways we traditionally look at marketers. For the most part, those stereotypes are myths.
No, by shamelessness, I mean this:
An unshakable belief that what you are doing is good for the world and the willingness to do anything to bring it into being.
When you believe in your content, you don’t publish it and forget it. You promote it day after day, week after week, month after month, year after year, working tirelessly to spread the message to everyone who needs to hear it, and refusing to rest until they do.
When you believe in your product, you don’t balk at sales. You revel in it. Not because you’re greedy or desperate or egotistical, but because you know your product will help them, and so it’s your duty to get them to buy. Whatever it takes.
When you believe in your charity, you don’t beg for donations. You demand them. You grab people by the shoulders and look them in the eyes and tell them what you’re doing is changing the world, and it’s time for them to step up and do their part.
It’s not about money. It’s not about glory. It’s not even about legacy.
It’s about falling in love. It’s about being enchanted. It’s about seeing a vision so beautiful you can’t help but fight to make it real.
Do you have a vision like that? Something worth getting up every day and fighting for?
If you do, you can accomplish damn near anything.
And if you don’t, well …
What’s the point?